Every company is interested in helping their clients to achieve their goals, not simply making sales.
This is important too, of course, but doing our job with passion, putting our efforts to deliver an excellent service, improving ourselves everyday as professionals and as persons, creating a good delivering environment, with good tools, excellent professionals that are committed to learn more, to know more, just to deliver better, to support clients better, or to better serve clients, at the end this is what, definitely, really matters and this is what guarantees the sales.
When we talk about training, we say that training is not just training. A course is not a program, a room, a trainer and a training manual. A training course is not the same in every place. If it was, everyone could