Strategy
Differentiation Strategy
Behaviour is a group dedicated to training and personal certification, advisory and audit services — areas we integrate coherently to support the development of professionals, teams and organisations.
For over 20 years we have maintained high satisfaction levels in Portugal and internationally, because we combine technical depth, real-world experience, and a human, clear way of working with those who trust us.
We work with those who seek to gain maturity, clarity and decision-making capability in the areas of Best Practices, management methodologies, management systems and information security.
Our differentiation strategy — across training and certification, advisory and audit — is simple to explain and demanding to deliver:
- delivering knowledge that builds confidence,
- services that add real value,
- and experiences that help people and teams evolve consistently.
How we think about differentiation
For us, differentiation is not about having “more courses”, “more dates” or “more services”.
It is about how we think, structure and deliver training and certification, advisory and audit with the same rigour, clarity and responsibility.
What sets us apart is the consistency with which we apply Best Practices across all areas: from how we build our training and certification portfolio, to how we guide teams through advisory and conduct audits with independence and depth.
It is this integrated approach that makes working with Behaviour feel different: clearer, more mature, and more aligned with what the market truly demands.
The pillars of our differentiation
1. Excellence and leadership in the portfolio
We offer a complete and integrated range of training and certification, advisory and audit, with content aligned with leading standards, frameworks and reference regulations.
Whether in a course, a support project, an audit or a professional certification, everything is designed to be useful in real contexts: audits, projects, operations, governance, risk, continuity, compliance and day-to-day decision-making.
2. Highly qualified specialists
Our trainers, consultants and auditors hold relevant international certifications and have solid hands-on experience in auditing, governance, risk, security, continuity, compliance and management.
They bring real examples, complex decisions, common pitfalls and proven Best Practices into the classroom, into advisory and into audits — ensuring credibility, depth and confidence for those who work with us.
3. Experiences centred on people and organisations
We do not simply want to “deliver content” or “execute services”.
We structure training and certification, advisory and audits to reduce noise, clarify concepts, enable real questions and deliver applicable outcomes.
We create clear learning and working environments, with close support, solid materials and attention to the specific needs of professionals, teams and HR.
4. Commitment to predictability and trust
We know that professionals and HR teams need reliable planning.
The Guaranteed Dates Programme provides predictability in training; and in advisory and audit services, we work with transparency, expectation alignment and clear communication.
When a course is scheduled, the goal is to deliver it. When we conduct advisory or an audit, we provide guidance, clarity and useful outcomes, without surprises.
5. Efficiency and sustainability
We maintain an efficient and sustainable structure, with controlled costs, so we can focus investment where it truly matters:
content, specialists, methodologies, tools and continuous client support.
This approach ensures consistent quality, responsiveness, and a balanced relationship between value and investment across
training and certification, advisory and audit.
The impact of this strategy
What we deliver to professionals, teams, organisations and HR when we apply this strategy consistently.
Professionals
- Conceptual and technical clarity on complex topics
- Greater confidence in day-to-day decision-making
- Structured preparation for demanding certifications
- Real career progression, grounded in practice and deep understanding
- Enhanced ability to think, analyse and act with awareness
Organisations
- More aligned, autonomous and resilient teams
- Clearer and more consistent decision-makers
- More mature, structured and auditable processes
- Advisory services with clear, actionable guidance
- Audits that deliver real insight, not only compliance
- More predictable and secure development plans
HR and training teams
For HR teams, this strategy means having a partner who helps to think, plan and structure development pathways with
transparency, predictability, technical clarity and respect for the organisation’s priorities.
Our intention
Our goal is to continuously exceed the expectations of those who work with us, delivering not only knowledge and certification,
but also clarity, differentiation, maturity and confidence across training and certification, advisory and audit, and team development.
If you are looking for an evolution strategy that combines
method, humanity and authority,
Behaviour is here to support you.