Strategy
Behaviour Differentiation Strategy
Behaviour is a group dedicated to training and certification, advisory and auditing areas we integrate in a coherent way to support the development of professionals, teams and organisations.
We work with those seeking greater maturity, clarity and decision-making capability in the fields of best practices, management methodologies, management systems and information security.
Our differentiation strategy, across training and certification, advisory and auditing, is simple to explain and demanding to deliver:
- delivering knowledge that builds trust,
- services that create real value,
- and experiences that help people and teams evolve consistently.
For more than 20 years we have maintained high satisfaction levels in Portugal and internationally, because we combine technical depth, practical experience and a human and clear way of working with those who trust us.
How we think about differentiation
Differentiation, for us, is not about having “more courses”, “more dates” or “more services”. It is the way we think, structure and deliver training and certification, advisory and auditing with the same rigour, clarity and responsibility.
What sets us apart is the consistency with which we apply Best Practices across all areas: from how we build our training and certification portfolio, to how we guide teams in advisory, and how we conduct audits with independence and depth.
This integrated approach is what makes working with Behaviour, in training and certification, advisory and auditing, feel different: clearer, more mature, and more aligned with what the market truly requires.
The pillars of our differentiation
1. Excellence and leadership in our portfolio
We offer a complete and integrated range of training and certification, advisory and auditing, with content aligned with recognised standards, frameworks and regulations.
Whether in a course, a support project, an audit or a professional certification, everything is designed to be relevant in real-world contexts: audits, projects, operations, governance, risk, continuity, compliance and day-to-day decision-making.
2. Highly qualified specialists
Our trainers, consultants and auditors hold relevant international certifications and have extensive field experience in auditing, governance, risk, security, continuity, compliance and management.
They bring to the classroom, to advisory and to auditing real examples, complex decisions, common pitfalls and proven best practices, ensuring credibility, depth and trust for those who work with us.
3. Experiences centred on people and organisations
We do not aim to simply “deliver content” or “execute services”.
We structure training and certification, advisory and auditing to reduce noise, clarify concepts, enable real questions and produce applicable results.
We create clear learning and working environments with close support, solid materials and attention to the specific needs of professionals, teams and HR.
4. Commitment to predictability and trust
We know that professionals and HR depend on reliable planning.
Our Guaranteed Dates Programme provides predictability in training; and in advisory and auditing we work with transparency, aligned expectations and clear communication.
When a course is scheduled, the objective is to deliver it. When we conduct advisory or auditing, we provide guidance, clarity and actionable results without surprises.
5. Efficiency and sustainability
We maintain an efficient and sustainable structure, with controlled fixed costs, allowing us to invest where it truly matters: content, specialists, methodologies, tools and continuous client support.
This approach ensures consistent quality, responsiveness and a balanced relationship between value and investment across
training and certification, advisory and auditing.
The impact of this strategy
What we deliver to professionals, teams, organisations and HR when this strategy is applied consistently.
Professionals
- Conceptual and technical clarity in complex subjects
- Greater confidence in day-to-day decisions
- Structured preparation for demanding certifications
- Real career development, based on practice and deep understanding
- Strengthened ability to think, analyse and act with awareness
Organisations
- More aligned, autonomous and resilient teams
- Clearer and more consistent decision-makers
- Mature, structured and auditable processes
- Advisory services that offer clear and actionable guidance
- Audits that provide real insight, not only compliance
- More predictable and reliable development plans
HR and Training Teams
For HR, this strategy means having a partner who helps think, plan and structure development pathways with transparency, predictability, technical clarity and respect for the organisation’s priorities.
Our intention
Our objective is to continuously exceed the expectations of those who work with us,
delivering not only knowledge and certification but also
clarity, differentiation, maturity and confidence
across training and certification, advisory and auditing, and team development.
If you are looking for a development strategy that combines
method, humanity and authority,
Behaviour is here to support you.